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The company name, product name, and game icon can be set in the Player Settings in Unity. Player Settings serve as a central configuration area where developers define various parameters that affect the overall build of the game. This includes essential information such as the company name and product name, which are important for identifying the game and its publisher, especially when distributing through platforms or stores. Additionally, setting a game icon is crucial for branding and user recognition, as it appears in the applications or game lists.

In contrast, Game Objects are used to manage individual items present in your scene but do not contain global settings like company or product names. Build Settings primarily focus on configurations related to the build process, such as target platforms and scenes to include, rather than project identity settings. Quality Settings allow developers to adjust the graphical fidelity and performance characteristics of the game but do not include settings for the company or product name. Thus, Player Settings is the correct context for making these important game-wide configurations.