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The advantage of proper naming conventions in Unity asset management lies primarily in easier asset identification. When assets such as scripts, textures, models, and audio files are named consistently and descriptively, it significantly simplifies the process of locating and managing these assets within the Unity project.

Using clear and systematic naming helps developers quickly understand the purpose of an asset without needing to open or inspect it, facilitating smoother collaboration in teams where multiple developers may interact with the same assets. For larger projects, where there may be thousands of assets, a well-organized naming structure can save time and reduce the chances of errors, improving overall productivity.

While aspects like graphics quality, performance, and coding speed can indirectly benefit from organizational practices, they are not directly linked to naming conventions. Enhanced asset identification stands out as a crucial advantage that affects workflow and project management in Unity development.